One of the most important and costly processes for companies is optimizing product delivery during the last mile.
With an increasingly demanding customer and the constant advancement of technology, a simple mistake in delivery can have serious consequences for the company.
The focus of organizations is now on the end customer. A satisfied customer is a sure value.
If we want to provide a last-mile service in line with demanding customers, we must consider the following strategies:
- Implement the use of artificial intelligence. Both AI and machine learning are two fundamental tools in the management of logistics platforms. With them, the accuracy improvement in shipment forecasting is up to 90%. In high season, whether it is Christmas or special dates such as Black Friday, sales can increase by up to 300% and both processes and equipment must be streamlined more than ever. Intelligent forecasting can improve route organization, vehicle optimization and which delivery drivers are available. Investing in Artificial Intelligence pays off, as its use also leads to cost reductions.
Communications & Marketing Responsible at Hedyla
Multimedia Technical Engineer working in the Audiovisual and Communication Department of a multinational (11 years) . Head of the Marketing and Communication Department (8 years) in various companies in the technology sector.
Designing digital strategies. Innovating and adding value to communication.