Since the onset of the pandemic, it is clear that there has been considerable growth in the e-commerce sector. As a result, both online retailers and logistics operators have been working to improve and implement all the necessary changes in both warehouse management and last mile distribution. However, large retailers and distribution centers have gone a step further in the location of warehouses.
It is known that 82 logistics parks have been opened in Spain in the last 2 years, which is a remarkable number considering the impact of the e-commerce boom. However, what strategies are companies taking into account to locate their activities in certain logistics centers? If you want to know them, take a look!
This is one of the most important factors in warehouse location, as the product to be sold or distributed is at the heart of the business model, whether B2B or B2C. However, several components of the goods such as durability, intrinsic stability and manageability must also be taken into account.
Durability is a fundamental aspect when it comes to fresh goods where they are to be consumed soon after purchase such as foodstuffs. While intrinsic stability is a relevant factor for chemical products where mishandling can cause health problems, so they are safer, being stored only at their production plant and points of use. Handling is also an important point for bulk liquids and aggregates because it is not convenient to store them in many places and transfer them until they are already packaged.
Another aspect to be taken into account in the location of warehouses is the storage capacity, which is in proportion to the amount of manufacturing and/or imports by suppliers. But it is not only a question of focusing on volume, but also of paying attention to other factors such as the degrees of transformation.
The degrees of transformation classify goods on the amount of processing required to become the manufactured product they distribute (which may not necessarily be destined to the final consumer depending on the business model). A product with a low degree of conversion is usually one that needs only to be packaged and/or processed such as fresh goods. While an item with a medium or high degree of modification are those that go through many or many developments and changes to make them suitable for sale such as industrial materials, so it might need several warehouses for the raw materials involved in manufacturing.
Finally, it is known that a distribution network is mainly composed of the following three characteristics of the warehouses: the number, location and types of warehouses. Keeping these aspects in balance in order to be as profitable as possible is not at all simple because of the tedious planning involved, apart from the fact that there are two important factors to take into account: the composition and the distribution in the marketing network.
SEO & Inbound Marketing
Video Game Design and Production graduate currently training in Digital Marketing with a focus on SEO and Inbound Marketing.
Creating articles of value and supporting communication to the technology sector.