Logistics and packaging are known to be key elements in the supply chain, especially if their design and management are well optimized for success. As the logistics industry has become more competitive, more solutions have come to market such as logistics software and new packaging designs that make the difference to be more efficient.
That said, what elements do packaging and logistics software have in common to improve the supply chain? How can they be combined to be more efficient and provide better customer service?
The following points will explain how packaging and logistics software can become great allies in improving profitability and customer satisfaction.
Load optimization
Load optimization is one of the key aspects in the improvement of freight transport, as non-optimized planning can lead to loss of profitability due to the costs involved in transport. Both logistics software and packaging play an important role in this improvement.
It is known that one of the most common bad practices is the inappropriate use of larger packaging than necessary, which leads to more space being taken up in the load and has an impact on optimal load planning. Therefore, the application of more packaging types that cover the usual order range is indispensable for optimal load planning.
In addition, properly sized packaging gives a true picture of the capacity of the vehicle fleet, avoiding empty spaces that could be used. As a result, logistics software focused on route optimization and fleet management does a better job of planning the transportation of goods, helping to reduce costs and resources.
Applying sustainability in logistics operations
Nowadays, there is greater awareness on the part of companies regarding the environmental impact generated by the logistics sector, such as waste generation and CO₂ emissions. As a result, innovative solutions have been created in packaging and logistics software that aim to be sustainable.
For example, in the case of packaging, apart from using the right size, the aim is to use recycled and/or biodegradable materials and reduce the use of plastic in packaging in order to generate less waste. On the other hand, logistics software can have built-in modules specialized in emissions control that help calculate the amount of carbon dioxide emitted and make better decisions to reduce them.


SEO & Inbound Marketing
Video Game Design and Production graduate currently training in Digital Marketing with a focus on SEO and Inbound Marketing.
Creating articles of value and supporting communication to the technology sector.