One of the rising trends in recent years is the use of sustainable packaging in consumer sectors such as e-commerce and the Horeca channel. This is because new generations of consumers are increasingly aware of the environmental impact of packaging and are willing to support brands and companies that show such commitment to the planet.
However, how is this trend affected in the B2B and industrial sectors? Is it necessary to make many changes in operations to adapt to a different packaging than the traditional one?
If you want to know the key points of sustainable packaging within the B2B industry, take a look!
Overpacking or underpacking of products
When product or e-commerce distribution routes are not well defined, there is a risk of over-packing or under-packing orders. On the one hand, you are not promoting sustainability, wasting more material than necessary and, on the other hand, you would be leaving items too unprotected with the risk of being damaged.
However, there are products that must comply with current regulations that require overpacking, such as dangerous goods. For this reason, in operations involving packaging, picking and route planning, it is advisable to apply new measures to use the required amount of material, paying attention to the routes planned by a route optimizer.
One example that helps to avoid overpacking is cardboard boxes of various heights with adjustable volume to optimize space and material used.
It is already known that cardboard boxes are one of the most popular options for packaging orders, especially in e-commerce, in addition to the fact that this type of material is recyclable. But, within the more industrial sectors, what options are there to replace, for example, the plastic boxes in which food is loaded?
To this end, recyclable plastics made from recycled plastic or vegetable biomass have been developed with efficient designs that are resistant, light and space efficient. In addition, the Waste and Contaminated Soil Law has been updated to promote the circularity of materials.
SEO & Inbound Marketing
Video Game Design and Production graduate currently training in Digital Marketing with a focus on SEO and Inbound Marketing.
Creating articles of value and supporting communication to the technology sector.