Black Friday is the big event of the year when Christmas shopping comes early and last-mile delivery plays a key role. During 2020, more than 50 million shipments were recorded thanks to the e-commerce drive (Source: UNO Logística, 2020). Therefore, logistics companies expect this trend to continue to grow.
If last-mile delivery is a challenge for companies at other times of the year, at a time when shipments are skyrocketing, it will be even more evident. If you want to know how to prepare your capillary distribution for Black Friday, take a look at the following tips:
1. Prepare well in advance
Companies specializing in capillary logistics distribution have been preparing for months for the disproportionate increase in sales and possible saturation of the system. Everything that you organized 15 days or a month in advance will have to be structured twice as far in advance.
This is because the possible setbacks and errors that you may encounter in your planning will be easier to correct. Besides, you can continue adjusting the preparation as the trends of this Black Friday are known.
2. Analyze past exercises
It has already been mentioned above that the pandemic has driven e-commerce and, consequently, last-mile delivery to unexpected levels. But how has your logistics been affected during previous Black Fridays, and has your industry been impacted to a greater or lesser extent?
In order to clarify all these doubts, there is nothing better than looking at the logistics exercises of previous years. Has a noticeable or very gradual increase been detected? Are pick-up points being used more or do you prefer home delivery? With all this data, a rough estimate can be made of what will happen on Black Friday with last-mile delivery.
3. Make an estimate of delivery times based on actual capacity
Optimizing delivery routes alone is not enough to be able to deliver efficiently and on time. You must calculate the maximum delivery capacity to be able to match the amount of shipments affected by your customers due to Black Friday with the usual distribution volume.
SEO & Inbound Marketing
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Creating articles of value and supporting communication to the technology sector.