How is last mile distribution applied in rural areas?

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Last mile distribution is known to consist of the entire delivery process to the end consumer, i.e. the routes from a distribution center to the customer's home or business. In many cases, special emphasis is placed on distribution within large cities and other densely populated towns because of the challenges of traffic and delivery by assigned zones.

However, what about last-mile distribution in rural areas? Despite being places with low population density and less traffic, distribution of goods has its own challenges due to the long distances and lack of facilities that urban areas often have. In this case, how does last-mile distribution in rural towns differ from urban areas?

If you want to learn about the challenges of the last mile in rural areas and how it is distributed in such environments, read on.

Partnership with local companies

Nowadays, it is already common to see logistics operators and other companies having partnerships with small businesses and other local companies to use their physical spaces as urban hubs or delivery points. In rural towns, such partnerships are more frequent and essential to optimize the rural last mile.

This is because local businesses located in agricultural areas have a better understanding of distribution areas, such as logistics social services that facilitate the delivery of products to families. Therefore, they have the potential to offer better logistical support, such as temporary storage areas or delivery points for delivery routes that are very extensive or difficult to access.

Use of specialized vehicles

Due to the uneven topography and road conditions, transport vehicles must be adapted to the usual rural road conditions. Sometimes it is even necessary to have an off-road or four-wheel drive vehicle.

However, there are a number of trucking companies and other organizations with a fleet of vehicles adapted for rough terrain. Either having your own fleet of adapted vehicles or relying on the services of another company that offers them are suitable options for adapting last-mile distribution to the rural environment.

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How to tackle Black Friday with last mile delivery

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Black Friday is the big event of the year when Christmas shopping comes early and last-mile delivery plays a key role. During 2020, more than 50 million shipments were recorded thanks to the e-commerce drive (Source: UNO Logística, 2020). Therefore, logistics companies expect this trend to continue to grow.

If last-mile delivery is a challenge for companies at other times of the year, at a time when shipments are skyrocketing, it will be even more evident. If you want to know how to prepare your capillary distribution for Black Friday, take a look at the following tips:

1. Prepare well in advance

Companies specializing in capillary logistics distribution have been preparing for months for the disproportionate increase in sales and possible saturation of the system. Everything that you organized 15 days or a month in advance will have to be structured twice as far in advance.

This is because the possible setbacks and errors that you may encounter in your planning will be easier to correct. Besides, you can continue adjusting the preparation as the trends of this Black Friday are known.

2. Analyze past exercises

It has already been mentioned above that the pandemic has driven e-commerce and, consequently, last-mile delivery to unexpected levels. But how has your logistics been affected during previous Black Fridays, and has your industry been impacted to a greater or lesser extent?

In order to clarify all these doubts, there is nothing better than looking at the logistics exercises of previous years. Has a noticeable or very gradual increase been detected? Are pick-up points being used more or do you prefer home delivery? With all this data, a rough estimate can be made of what will happen on Black Friday with last-mile delivery.

3. Make an estimate of delivery times based on actual capacity

Optimizing delivery routes alone is not enough to be able to deliver efficiently and on time. You must calculate the maximum delivery capacity to be able to match the amount of shipments affected by your customers due to Black Friday with the usual distribution volume.

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