{"id":16140,"date":"2025-05-23T10:01:00","date_gmt":"2025-05-23T08:01:00","guid":{"rendered":"https:\/\/hedyla.com\/?p=16140"},"modified":"2025-06-05T10:47:39","modified_gmt":"2025-06-05T08:47:39","slug":"proximity-logistics","status":"publish","type":"post","link":"https:\/\/hedyla.com\/en\/logistica-de-proximidad\/","title":{"rendered":"What is proximity logistics and why is it key in e-commerce?"},"content":{"rendered":"
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Proximity logistics has become an essential strategy for tackling the challenges of e-commerce. Having a single, efficient central warehouse is no longer enough\u2014brands need to get closer to the customer, respond faster, and reduce the impact of last-mile delivery. In this article, we explore what proximity logistics is, how it benefits the transport sector, and why tools like TMS Software and e-commerce software are crucial.<\/p>

What is proximity logistics?<\/strong><\/h2>

Proximity logistics is a strategy based on decentralizing the supply chain to bring products closer to the end consumer. Instead of relying on large regional or national warehouses, this model favors small urban or local distribution centers\u2014also known as microhubs\u2014that enable faster and more efficient deliveries.<\/p>

The goal is clear: improve the customer experience, reduce logistics costs (especially in the last mile), and lower the environmental impact of operations.<\/p>

Why is it important in e-commerce?<\/strong><\/h2>

E-commerce has changed the rules of the game. The promise of 24-hour delivery\u2014or even same-day\u2014is increasingly common, and logistics must adapt to this new standard. Proximity logistics offers several key advantages:<\/p>

Ultra-fast deliveries<\/strong><\/h3>

By operating from locations closer to the customer, transit times are reduced and punctuality increases.<\/p>

Lower last-mile costs<\/strong><\/h3>

The last mile can account for up to 50% of total logistics costs. By shortening distances, the cost per delivery drops, improving profitability.<\/p>

Smaller carbon footprint<\/strong><\/h3>

With fewer kilometers traveled and optimized routes, CO\u2082 emissions are significantly reduced, supporting a more sustainable logistics model.<\/p>

Greater flexibility for the customer<\/strong><\/h3>

Proximity allows for flexible options such as in-store pickup, broader delivery time slots, and even same-day delivery, boosting customer satisfaction.<\/p>

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The role of TMS Software in proximity logistics<\/strong><\/h2>

For transport operators, working under a proximity logistics model means managing multiple origins, complex urban routes, and increasingly tight delivery windows. In this context, a TMS Software<\/a><\/strong> (Transportation Management System) becomes essential.<\/p>

This type of tool allows you to:<\/p>