Hedyla, the origin of the name

Hedy Lamarr

“Why Hedyla?”, “It sounds weird”, “What does it mean?”, “Does it mean anything?”… these are just some comments we have received regarding the name of the company, we knew it was not a typical and simple name, but when the name and story of it appeared, we felt in love and chose it instantly.

Back in time, when we decided to create a company in order to optimize logistic processes, we were already developing the MVP and we had the feeling that a name for the project / company would make it simpler in order to contact experts from different areas to validate the idea. We started with the typical combination of data, smart, logistics and trending suffixes “ify”, “er”, “.io”… but all of them felt too impersonal and forced. Someone said, what about using the name of a scientist? We started saying names and most of them were too famous, someone else suggested, what about a scientist that made something important but not so recognized? The name of Hedy Lamarr appeared, we knew what she achieved as a scientist, but nothing else about her life. We reviewed her biography and it was impressive, so we move ahead and chose “Hedyla” from the multiple combinations of her name that we tried, and the .com domain was not in use!

The origin of the name and interesting info about it

Hedy Lamarr was born in Austria. She was a famous actress in Hollywood during the 30s and 40s that participated in many movies, being the first woman to appear nude in a movie. She was considered the most beautiful woman at that time. What was not public and not recognized for many years, is that Hedy Lamarr was also a brilliant scientist and inventor.

During the Second World War, Hedy Lamarr and her neighbour and friend George Anthiel developed the idea and the first implementation of a secret communications systems through radio frequencies. Their invention formed a kind of unbreakable code which prevented classified information and message transmissions from being intercepted by the enemy. This invention is the base of current common technologies like GPS and WiFi.

If you want to know more about Hedy Lamarr, you can start by reading her entry on famousscientiests.org, there is also an interesting documentary named Bombshell: The Hedy Lamarr story.

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