Case study


Areatrans is a logistics company with extensive experience and a long history in national transportation, positioning itself as a modern, flexible company adapted to the demands of the market and its customers.

The Challenge


Areatrans was looking for the implementation of a delivery planning and tracking software for urban last mile hubs in Madrid.

Initial project for distribution using 30 mixed vehicles in urban hubs. Interest in expanding to a fleet of 50 vehicles.


Quality of service and sustainability are also key aspects for the company.

The main problems in the operation before implementing the solution were:


Project year: 2022

Modules: ORoute optimizer + Real-time tracking + Carrier app

Vehicles: 30 vehículos

Delegations: Madrid

Distribution type: paquetería de última milla

  • Planning was done manually and the drivers themselves decided on the routes.
  • The preparation of the orders to be loaded on the vehicles did not know whether they were going to the yard or to the dock until the last moment.
  • The status of deliveries was known only to the drivers, so calls between salesmen and drivers were very common.

"With the work on resource optimization, route planning and real-time delivery tracking we have managed to improve our distribution, optimizing costs and improving the quality of service in last mile distribution."
José Luís Miyar - Areatrans
José Luís Millar
Director of Operations at AREATRANS

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