Navigating the perfect storm in the age of digitalization in the large operator industry

The large carrier industry is facing a complex reality marked by the intersection of multiple factors, such as the COVID-19 pandemic, the crisis in Ukraine and increasing digitalization, among others. These events have resulted in what some call a "perfect storm," a situation in which uncertainty and instability have become the norm. In this article, we will explore these challenges and how we are adapting to survive and thrive in this changing landscape.

The industry of large operators is not exempt from the repercussions of COVID-19 and geopolitical conflicts. The resulting instability has had a significant impact on operating costs and volumes, forcing companies to rethink their approach and learn to deal with this new reality. 

In the midst of this uncertainty, digitalization has become a crucial tool to face the current challenges. This situation can be compared to a "perfect storm", where digitalization emerges as the lifeline in the midst of chaos. However, digitalization alone is not enough; accurate demand forecasting tools and models are essential to anticipate and address changes in the market. 

Demand forecasting is considered an invaluable weapon in the fight against uncertainty, although it is recognized that even the most advanced forecasts cannot completely eliminate the challenges involved in the current situation.

The current crisis has simply accelerated pre-existing trends in the industry.

The industry was already heading for a structural transformation, and recent events have only exacerbated these underlying problems. It is important to reduce the complexity of the supply chain, simplify processes and reduce the number of players at all levels of transportation. This simplification is considered essential to achieve a more agile and efficient model that can meet current and future challenges.

Ultimately, the picture that emerges is one of continuous adaptation and constant learning. Uncertainty is a factor that we will have to live with for a considerable time. However, creative and effective solutions can also be found to address these challenges. Digitalization and demand forecasting emerge as crucial tools in this process, allowing companies to anticipate and respond to changes in the market in a more agile manner.


In short, the large carrier industry is in the midst of a perfect storm, facing unprecedented challenges that have arisen in the wake of pandemic, geopolitical tensions and accelerating structural trends. Uncertainty is the constant in this new landscape, but companies are adopting strategies based on digitization and demand forecasting to survive and thrive in this dynamic environment. 

Although the road to stability and success can be challenging, the industry demonstrates remarkable resilience and a willingness to adapt and evolve to meet the challenges of the present and fu

If you want to know more about this subject, please watch the webinar of Hedyla "Challenges and Digitalization of Large Operators" where the following participated. Taisa Logistics and Lis Data Solutions.

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